E-shop shoe photography: 10 rules for higher conversions

Quality shoe photos are one of the main factors affecting e-shop sales. The customer cannot try on the shoes – they decide based on the photos. Here are 10 rules for shoe photography that will increase your conversions.

10 rules for shoe photography

  1. Use professional models – with the right size and well-groomed feet
  2. White background photos – standard for product shots
  3. Multiple angles – front, side, bottom, sole detail
  4. Consistent lighting – no harsh shadows
  5. Details – close-ups of material, seams, fastenings
  6. Lifestyle photos – shoes in real life
  7. Different sizes – show shoes on different types of feet
  8. Quality post-production – color correction and removing imperfections
  9. Consistency – uniform style of all photos
  10. Testing – monitor which photos sell best

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